So you want to learn how to SEO Optimize your blog posts? Good, keep reading.
I've included this sample blog post to give you an idea on how to effectively create blog posts that are already optimized for SEO. There's nothing worse that writing dozens of articles and they never get found on Google because you haven't optimized them for SEO. But perhaps you are new to SEO so I'll keep it basic.
First of all, what is SEO?
SEO stands for Search Engine Optimization. What it means is that we have to write our content not only for our readers but also for search engines so they can comb through it, understand it, and then rank it accordingly.
Google and other search engines use “spiders” to crawl through your website and parse it for information.
How does google tell two webpages apart and rank them differently?
They measure dozens of different factors and many of them are easy to accomplish so that you can get better rankings, and ultimately more traffic to your website.
There's nothing better than free traffic from Google.
So what can you do?
The first is that you want at least 500 words per article. Google simply likes longer content because it is typically more authoritative.
That is a basic one.
Now the next obvious one, would be to use a keyword. What I mean by a keyword is that you want to have a focus word for each article. The keyword should be similar if not exactly what you would expect a user to search for if they wanted to find your article.
Once you have chosen a keyword, then you are going to want to strategically place that keyword in multiple places throughout the post. This really helps Google figure out what's going on and what your blog post is really all about.
Wait, so how to I SEO Optimize my posts exactly?
The key places to insert your keyword are:
In the title, near the beginning if possible.
In the URL, which is set at the top of the page where it says “permalink”.
In the Sub-headers, yes you want to divide up your content using sub-headers to improve readability and adding the keyword to at least one of those sub-headers will do you good. Make sure you use H2, since H1 is already reserved for the blog title.
This is an H2 Header.
In the body content. This is obvious but people still forget. The right keyword density is about 1%. So use the keyword for every 100 word written, that doesn't includes the title.
Some less important factors when it comes to on-page SEO are adding images and multi-media. Google expects to see that in high-ranking posts. Google also wants you to link to other websites. Why? Because the best ranking content is authoritative and to be that, you often want to cite other webpages.
Now, there are over 200 factors when it comes to SEO, but if you can at least get these ones down you are ahead of the game. Simply following what you see on this post is more than half the battle.
I've also included the Yoast SEO and if you open the post editor you will see it below the content writing area. It asks you to insert your chosen keyword then it gives you feedback on how you are doing.